Potential: Dr. Luis
Cuadros is a talented surgeon who was known for his expertise in hand reconstruction and cleft
lip pallet surgery. He wanted to build his reputation as a cosmetic and plastic surgeon.
Realization: We created a logo using a spiral shell representing perfect proportion and mathematical accuracy. We built on this foundation of beauty with brochures using tasteful detail images of attractive faces and bodies. This message was strengthened through a coordinating web site and ads.
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