Potential: Valles Caldera National Preserve is an 89,000 acre ranch, which is now being developed into an experiment in public land management as an independent government corporation. Our branding and marketing challenge was to inform potential visitors of the quality experience and activities at the Preserve, while educating viewers about environmental impact and reasons for limited access.
Realization: The magic of Valles Caldera is evident in the elegant photography of Don Usner. We created a powerful website which displays a generous collection of these images, enhanced by a beautiful, nature-based color palette. The website provides both inspiration and education about the preserve and functions as their primary marketing tool. It is supported by special events brochures, posters and a trade show booth.
All contents copyright Studio Hill Design LTD. 2004