Potential: Paa-ko Communities is located on the east side of the Sandia Mountains. The natural beauty once enjoyed by the ancient Anasazi has been preserved and enhanced with the careful integration of home sites and an award winning golf course. Experiencing the beauty of Paa-ko leaves one with an awe inspired serenity.
Realization: The potential of Paa-ko is best experienced by being there. We created presentations that capture the mystique and produce the desire to visit. Print pieces based on Anasazi imagery from the site, ads featuring beautiful lifestyle photos and a web site complete with cricket sounds have lead to increased visits.
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