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Traditions: The goal of this shopping and cultural center located halfway between Albuquerque and Santa Fe was to attract attention from the passersby on the freeway with a bright, festive look. We used red internally lit letters with a glowing neon sun on an existing 60 foot monument sign as well as on the stucco arch that spans the entrance road. This bright yet rustic theme was carried throughout the center on directories and directional signs.
All contents copyright Studio Hill Design LTD. 2004